How Many Cracks are in Your Glass Door? Knowing Your Company Reviews

How Many Cracks are in Your Glass Door? Knowing Your Company Reviews

According to, 83% of respondents said employer reviews influenced their decision on where to apply, and 46% said that a company’s reputation had a significant impact on their final decision to accept a job offer. In this candidate centered marketplace, ignoring this statistic will have a dramatic impact on your ability to hire new employees.

Poor online reputation increases hiring costs. Because of your time invested in your recruiting process, your hiring costs will increase dramatically if you need to overcome bad reputation barriers. Time is money in recruiting! (Stay tuned for an upcoming blog on costs per hire)

Know your statistics. If you place a job posting and you receive 500 applications, but the next time you post a job posting you only receive 200 applications, you should check out your company’s reviews to see if it is the cause.

Our experience indicates that several clients have turned down offers and even interviews with companies just for having bad reviews. Online reviews may not be always deserved in our opinion. It is extremely difficult or impossible to change these bad online reviews even if they are not accurate.

Solutions such as asking your happy employees or people who you just interviewed to write reviews are great ways to fix cracks in your glass door. Creating an account on websites will allow you to keep track of all of the large review websites and they will send you emails whenever changes are made to the websites. On Glassdoor you are able to respond to your reviews and you can manage your reviews when your company applies for an account.

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