4 Tips to Manage Your Love/Hate Relationship with GlassdoorShannon Hall
Glassdoor has become a popular tool for job seekers to research prospective employers and evaluate the work environment. Glassdoor publishes information about your company’s culture, benefits, and salary data. Revealing this confidential data can be problematic for many companies and beneficial for others. According to a Glassdoor U.S. Site Survey, 70 percent of people now look to reviews before they make a career decision. Below are 4 tips to manage your company’s reputation on Glassdoor.
Claim Your Business Profile
Users are able to leave reviews about your company even if you haven’t claimed your business yet. You don’t want to neglect your Glassdoor presence and find out later down the road that your profile has negative reviews that have not been addressed. By claiming your profile, you have a little more control over your company’s reputation by ensuring you stay informed about the types of reviews you are getting.
Respond to Bad Reviews
In our experience, we know that a single bad review can stick around, even if the information is incorrect. They won’t always sink to the bottom, no matter how many good reviews you get after. A study by the Harvard Business Review found that when businesses respond to customer reviews, their ratings increase. If you are stuck with a negative review, it may be worthwhile to respond to it in a professional and polite way that directly addresses any inaccurate or false information. We recommend avoiding responses that could reveal confidential HR information which could result in a lawsuit. However, by responding to reviews, it shows that you are attentive to the opinions voiced by your employees and can reflect positively on your reputation.
Address Common Themes
It’s important to study your company’s reviews on Glassdoor in order to pinpoint specific issues that may be contributing to a negative employee experience. If you see the same problems repeated in several reviews, responding to the reviews may not be enough. You may have to address these problems by facilitating changes within the company. By eliminating the causes of a negative employee experience, you can start to collect more positive reviews on Glassdoor. Making these changes can also contribute to overall employee satisfaction which will help you with employee retention.
Encourage More Reviews
One way to help improve your score on Glassdoor is to encourage more reviews. Happy employees are less likely to leave an unprompted review than employees who have experienced issues. Ask employees to write a review about their experience. Assuming they are satisfied in their job, your average score will increase. Luckily, according to a Glassdoor U.S. Site Survey, the average person will read at least 6 reviews before forming an opinion. With more to read, the negative reviews will draw less attention from prospective employees.
No company is perfect, and negative reviews happen and can be daunting. But managing your company’s Glassdoor page is not as intimidating as it seems. With these 4 tips you are sure to maintain or improve your online reputation.
Bradley Staffing Group is a full-service staffing firm based in Wayne, PA. We are committed to matching A-level talent with best-in-class businesses. We are known for placing excellent Executive Assistants. Our knowledgeable and well-trained staff brings a combined 70+ years of staffing experience to our clients and candidates alike. http://bradleystaffinggroup.com/bradley/contact-us/